{"product_id":"iles-formula-finishing-serum-haute-performance","title":"Iles Formula Finishing Serum Haute Performance","description":"\u003cp dir=\"ltr\"\u003eStep 3: \u003cstrong\u003eProtect\u003c\/strong\u003e  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProtection against Heated Tools + UV assault + Color Fade + Humidity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eAward Winning \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eCult\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eformula \u003c\/span\u003e\u003cstrong\u003ehas the power when heat activated  to instantly transform dull and lifeless hair to lustrous, sumptuous unforgettable silk texture.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eA favourite on red carpets and in studio work. Unlike traditional styling products this formula retains its memory without stiffness and re-adapts to your every command, day after day. The result is spun silk lustrous,\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003esuppleness without weighing the hair down.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eBuilds volume into thin fine hair + calms down thick, coarse hair \u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eBest when blow dried into wet hair, then used daily on dry hair to maintain protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-fc5af4d3-7fff-a940-5580-d7c8b37c7e0d\"\u003e\u003cspan\u003eBest used as part of the 3-Step Ritual: Cleanse + Repair + Protect =\u003c\/span\u003e\u003ca href=\"https:\/\/ilesformula.com\/products\/signature-collection\"\u003e\u003cspan\u003e The Signature Collection\u003c\/span\u003e\u003c\/a\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cspan data-sheets-note=\"99% same copy as Hair + Body + Sponge\" data-sheets-userformat='{\"2\":771,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16776960},\"11\":4,\"12\":0}' data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;A luxurious cleanse for healthy hair and skin with our Hair + Body Cleanse + Sponge in travel-size. Perfect for healthy, men, children's hair, and all skin types, this formula leaves your hair soft and silky, while providing a gentle, soothing cleanse for your skin.\u0026quot;}\" data-sheets-root=\"1\"\u003e\u003cem\u003eComplimentary US Shipping on Orders Over $50 + Subscriptions\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"200 ml","offer_id":68066318451009,"sku":"813614020025","price":54.0,"currency_code":"USD","in_stock":true},{"title":"500 ml","offer_id":68066318483777,"sku":null,"price":121.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0712\/4939\/6033\/files\/FinishingSerum200ml.jpg?v=1793031325","url":"https:\/\/mccallywood.com\/products\/iles-formula-finishing-serum-haute-performance","provider":"McCallyWood","version":"1.0","type":"link"}